![]() In-House consumption of apple juice accounts for 86% of total sales.The trend is likely to be a major factor in product sales in coming years. This has paved way for personalized juices and juice fortification. As a result, the product composition also needs to be altered based on individual demand. This is mainly attributed to the fact that health and wellness is not confined to a particular age group or demographics and varies based on the lifestyle. Consumers, these days, prefers checking ingredients before purchasing the product. Personalization is the new trend in the industry.The brand has 66 percent fruit juice with no artificial colors. In 2016, The Kraft Heinz Company launched Capri Sun Organic. In such cases, companies prefer using alternative channels to lower the operational cost and reach wider mass. While organic apple juice is increasingly getting popular, higher cost along with lower awareness has impacted the total addressable potential. It delivers consumers to experience natural flavor. Such minimally processed fruit resembles to fresh juice. These also includes not-from-concentrate. ![]() Organic apple are considered to be highly nutritious with less sugar and more nutrients. Organic apple juice will register fastest growth during the forecast period.Coca-Cola has also invested in Africa apple juice in 2014. The move is seen as company strategy to strengthen its market share in India, which is registering double digit growth rate. For instance, in March 2019, Coca-Cola India announced to launch Minute Maid Apple Sparkle with 25 per cent apple juice content. Product innovation is a major trend witnessed in the apple juice concentrate market.Key Trends and Factors Impacting the Global Apple Juice Market To receive Apple Juice Industry Report Sample, click here However, the market has become hyper-competitive since last decade. Lower operational cost and higher shelf life has created favorable ecosystem for new entrants too. The industry is characterized by the presence of large number of small scale players operating locally. It controls cholesterol, weight gain and lower the risk of diabetes. Apple concentrate has numerous health benefits that makes it popular among consumers. Rising health awareness is one of the key factor boosting the apple juice sales worldwide. Majority of the consumption is concentrated to developed regions and South Asia. The average annual per capita consumption stands at 0.7 L in 2019. ![]() Apple juice market size is estimated to be valued over US$ 13,932 million in 2019 and will register a CAGR of 2.3% to create high market opportunity for players.
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